· Instagram has over 1 billion active users—which means that your market is almost certainly using Instagram-and your competitors are, too.
· 67% of US adults use Instagram, so, while it doesn’t have the reach of Facebook (yet) it’s definitely a platform worth leveraging.
· A younger crowd-more than half of Instagram users are between 18 and 29-if that’s your market, Instagram is the place to be.
· 63% of users check their Instagram feed at least daily-that’s a lot of eyes on cell phones!
Not only that, but the platform has enjoyed double-digit annual growth, and it shows no signs of slowing down. Clearly, it’s time to embrace Instagram and the power it promises as a part of your overall marketing plan.
Instagram is like a simplified version of Facebook, with an emphasis on mobile visual sharing. As with other social networks, you interact with other users on Instagram by following them, being followed by them, commenting, liking, tagging, and private messaging. You can also save the photos you see on Instagram.
Since it’s so visually oriented, Instagram has multiple filters you can apply to enhance photos and videos. Additional photo editing options let you straighten the image, adjust brightness and warmth, and overlay color. For videos, you can disable audio, select a cover frame, and, if you use the iOS app, you can trim videos.